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2016 Mobile Ad Summit
Friday
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27
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7:00pm
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Problem Solving

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Problem Solving "Brainstorming" is a flexible concept that can be used in a variety of different contexts, depending on the situation. However, this page gives detailed information on "Stage Three" of the problem solving procedure - uncovering potential solutions to problems through a process of active exploration. In group cases this often involves discovering ways to actively involve everyone in the conversation - encouraging participation and creating as many possible solutions. However, it can also be used to solve a more general problem by soliciting inputs from different individuals to build on existing ideas and suggest new ones.

One way of thinking about problem solving is to consider it in terms of divergent and convergent thinking. Divergent thinking is basically a more focused form of brainstorming. It occurs when a set of divergent ideas are applied creatively within the constraints of a single more specific idea. For example, during a brainstorming session, someone may be exploring the benefits of adopting a vegetarian diet. While they are engaged in this dialogue, other participants may be considering the disadvantages of not being a vegetarian.

As a result of the divergent or 'creative' thinking process, different people will have multiple and sometimes differing ideas on how to approach this dietary issue. The group may come to an impasse regarding which course of action should be taken, with each person seemingly holding equally strong opinions. This is the equivalent of two (or more) minds competing for the same solution. The convergent thinking process is what provides those with divergent ideas with an opportunity to get their ideas before the majority of participants and possibly shape the direction of the problem solving procedure.

Divergent thinking is not limited to problem solving. Some of the most creative people I know often come up with alternative solutions to difficult situations. These solutions may initially seem very simple or trivial, but they have significant merit. They allow people to pursue something that seems remote without having to incur a great deal of effort.

Problem solving is a tool that allows people to increase productivity and quality improvement within their company. However, problem solving is also necessary in the everyday world as well as in social settings. People need to be able to think critically in order to recognize quality improvements and implement them.

A prime example of problem-solving alternatives is brainstorming. Brainstorming, when done properly, allows you to come up with many different ideas and perspectives. By engaging in group brainstorming you can increase the diversity of your perspective. When you start by presenting the case for some alternative solutions to the current problem, you can begin to show your colleagues and peers just how capable your team is of coming up with more feasible solutions.

Another example of problem solving techniques is creativity. When you engage in a brainstorming session you are likely to generate a multitude of innovative ideas. The reason for this is because your brain is capable of generating many ideas at once. In fact, your mind will often jump from one idea to another without you even realizing it.

If you feel like your company is lacking in problem solving skills, then it's important to use problem solving techniques and new ideas to help your business flourish. In order to do so, you need to develop a comprehensive plan. Not only must you include various brainstorming sessions in your overall plan, but you also need to have a written set of tactics for divergent thinking and creative problem solving.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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